📶 Train Wi-Fi Revenue Lab

Run an onboard Wi-Fi idea like a real mini business. Pick a route, estimate riders, free users, paid upgrades, data costs, reliability, profit, and the reinvestment budget for faster service.

Wi-Fi controls

Route scenarioRiders per dayFree Wi-Fi users (%)Paid upgrade rate (%)Fast pass price ($)Data cost per connected user ($)Daily equipment + support cost ($)Service uptime (%)Profit reinvested in speed (%)

Learning note: this is a simplified maths model for product thinking, not investment advice.

Connected users—

Paid upgrades—

Daily profit—

Speed fund—

Business mission

Improve the train journey while practising conversion rates, variable costs, fixed costs, reliability, and reinvestment.

Challenge

Can you change only two controls to reach a profit above $1,000 while keeping the reliability score at 85 or higher?