Design the service
—estimated profit
—load factor
—ticket revenue
—fairness signal
Seat mix and money maths
Yield management means matching limited seats to different passenger needs. The goal is not simply the highest price: empty seats earn nothing, while unfair pricing can lose trust.
| Fare bucket | Demand model | Seats sold | Revenue | Share of train |
|---|---|---|---|---|
| Press run to fill the train plan. | ||||
Try raising the flexible fare. Does profit improve, or does demand fall enough to leave empty seats?
TrainsBusiness mathsPercentagesFinancial freedom
Revenue manager challenges
Mission 1: Fill the train
Find prices that sell at least 90% of seats while still making a profit. What was your load factor?
Mission 2: Fair fare test
Keep the average fare below the fairness warning, then compare your profit with a more expensive plan.
Mission 3: Empty-seat detective
Raise every fare by £10. Which fare bucket loses the most passengers, and why?
Mission 4: Freedom fund bonus
If 10% of profit went into new trains, how many trips would fund a £50,000 station upgrade?