Railway Loyalty Points Lab — MaxLearning Academy

Build the offer

Members riding each month Average ticket price ($) Points earned per $1 Points needed for free ticket Extra journeys from loyalty (%) Admin and app cost per member ($) Profit saved for freedom fund (%)

Tip: a good rewards programme should feel generous to riders while still making business sense.

—Extra monthly revenue

—Reward value per point

—Estimated monthly profit

—Freedom fund deposit

Your loyalty dashboard

Change the numbers to test whether your rail points club creates happy repeat passengers and healthy profit.

Passenger promise

Members can see how close they are to a free ride.

Business check

Make sure reward cost does not eat all the extra revenue.

Language mini-mission:

English: “You earned points on this journey.” Spanish: “Ganaste puntos en este viaje.” Arabic: “لقد ربحت نقاطاً في هذه الرحلة.” Mandarin: “你在这次旅程中获得了积分。”